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Self-Help’s Choice Community Credit Union Adopting Self-Help Credit Union Name

Located at 3400 Battleground Ave, Self-Help, Choice merged in 2010 Self-Help Annual Meeting in Greensboro Wednesday, November 11

Oct 1, 2015

Contact: David Beck, Self-Help, 919-956-4495,

Greensboro, N.C.–Choice Community Credit Union, which merged with Self-Help Credit Union in 2010, announced today that it is officially adopting Self-Help Credit Union’s name and logo as of October 1, 2015.

Self-Help Credit Union’s Greensboro branch has continued operating as Choice since the merger in order to maintain continuity for members. With Self-Help’s growth to 18 North Carolina branches, uniting them all under the Self-Help name made good business sense and better serves credit union members.

“We will always value and treasure Choice’s history and look forward to further expanding our impact under the Self-Help name,” said Ron Wiley, Self-Help Credit Union’s Greensboro Branch Manager. “For our members, this will make clear that they can access Self-Help’s growing statewide network. What will not change is our commitment to serve all our members and the Greensboro community.”

The Battleground Avenue branch serves 9,000 Self-Help Credit Union members. Self-Help offers a full range of financial products and services including home loans and small business loans and consumer loans.

Self-Help’s longstanding Greensboro presence includes the redevelopment of the Self-Help Center downtown and financing home and commercial loans totaling $90 million in Guilford County. These loans have created or maintained an estimated 2,700 jobs and 72% of the loans have been to minorities, and 66% to low-income families.

In Northeast Greensboro, Self-Help is currently redeveloping Renaissance Shops at Phillips Avenue, a 45,000 square foot neighborhood shopping center that once included a supermarket, pharmacy and a public library. Once completed, Renaissance Shops is expected to house the Renaissance Community Co-op, Friendly Pharmacy, a health clinic and other businesses and community spaces.

Self-Help is also redeveloping Greensboro’s historic Revolution Mill. One of the city’s most significant landmarks, Revolution Mill is being fully built out as a 570,000 square foot mixed-use development. In addition to expanding the current first-class office space, the redevelopment includes building approximately 140 one and two bedroom apartments, and a 40,000 square foot creative campus designed specifically for entrepreneurs, working artists, and smaller creative companies. More information is available at

On Wednesday, November 11, Self-Help will celebrate its past, present and future developments in Greensboro by hosting its annual meeting at Revolution Mill. Mill tours begin at 5:00 pm at 1250 Revolution Mill Drive. The annual meeting starts at 6 pm at 900 Revolution Mill Drive. The event is free, wheelchair accessible, and open to the public. RSVP by calling 919-313-8522 or emailing


About Self-Help Credit Union
Self-Help, a nonprofit community development lender headquartered in North Carolina, has provided over $6.8 billion in financing to nearly 102,000 families, individuals and businesses. It helps drive economic development and strengthen communities by financing hundreds of homebuyers each year, as well as nonprofits, child care centers, community health facilities, public charter schools, and residential and commercial real estate projects. Through its two credit unions and 40 branches, Self-Help serves over 117,000 families in North Carolina, California and Chicago and offers a full range of financial products and services. Learn more at


About Self-Help

Self-Help is a leading national community development financial institution headquartered in Durham, NC. Since 1980, Self-Help has provided over $8.5 billion in financing to 150,000 families, individuals and businesses. It helps drive economic development and strengthen communities by providing responsible financial services; lending to individuals, small businesses and nonprofits; developing real estate; and promoting fair financial practices across the nation. Through its credit union network, Self-Help serves over 150,000 people in California, Florida, Illinois, North Carolina, South Carolina, Virginia, and Wisconsin.

The nonprofit Center for Community Self-Help is the umbrella organization for the Self-Help family of nonprofit organizations, which includes Self-Help Credit Union, Self-Help Federal Credit Union, Self-Help Ventures Fund and the Center for Responsible Lending.